Apple’s Next Change for Siri: Dropping ‘Hey’ From ‘Hey Siri’ Trigger

HomePod section at an Apple retail store. — HomePod section at an Apple retail store.
Photographer: Hollie Adams/Bloomberg

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November 6, 2022 at 9:45 AM EST

Apple is working on a project to simplify the “Hey Siri” trigger phrase to just “Siri.” Also: The company’s ad expansion gets a soccer spin, more executives are departing, and Qualcomm lives to see another day in the iPhone.

Last week in Power On: Apple gears up to launch its next crop of Macs early next year.

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal

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Apple’s Next Change for Siri: Dropping ‘Hey’ From ‘Hey Siri’ Trigger