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What Do Zoomers Like? Pot or Shrooms, Not Booze

A customer smokes marijuana at a cannabis lounge in West Hollywood, California.

A customer smokes marijuana at a cannabis lounge in West Hollywood, California.

Photographer: Kyle Grillot/Bloomberg

Welcome to the Dose,  a weekly newsletter that follows the cannabis and psychedelics industries.  As a reporter who also covers alcohol and tobacco, I’m often asked a lot of questions around what the Venn diagram looks like for the youngest consumers — and in particular, whether they’re replacing alcohol with cannabis. Here’s the answer to at least some of those questions. 

Gen Z, the meme-hungry, gender-fluid generation that’s already reshaping everything from social media to shopping, is also redefining how society unwinds.