Skip to content

Apple’s Next Step in Services Could Be New Bundles, Deeper Integration

Tim Cook, chief executive officer of Apple Inc., smiles while speaking about Apple TV+ during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple said its TV+ original video subscription service will launch Nov. 1 for $4.99 a month, undercutting the price of rival offerings.
Tim Cook, chief executive officer of Apple Inc., smiles while speaking about Apple TV+ during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple said its TV+ original video subscription service will launch Nov. 1 for $4.99 a month, undercutting the price of rival offerings.Photographer: David Paul Morris/Bloomberg

Hey everyone, it’s Mark. The next phase of Apple’s services push is likely to include deeper integration among offerings and more bundles. Also: Apple hires Facebook’s AR/VR communications chief as it readies its own headset and rising Covid cases close Apple stores and deter CES plans.

When Apple launched the iPhone X in 2017, it marked the beginning of a transition from hardware being the company’s chief sales engine to services playing a large role.