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Spotify Has a Gen Z Problem. Or Is It an Opportunity?

The streaming service is working on a few tools and features that cater to users younger than 25.

Megan Thee Stallion is the No. 1 musician on TikTok. (Photo by Kevin Winter/Getty Images for The Recording Academy)

Megan Thee Stallion is the No. 1 musician on TikTok. (Photo by Kevin Winter/Getty Images for The Recording Academy)

Photographer: Kevin Winter/Getty Images North America

Good afternoon from Puerto Rico. Hope you all are staying safe out there. Hollywood is celebrating the good news of a record-breaking weekend for the new “Spider-Man” movie, and dreading the fallout from omicron (like the rest of us). But first...

Executives at Spotify are worried that the youngest generation of listeners isn’t using its product enough. Don’t take it from me. Take it from co-founder and Chief Executive Officer Daniel Ek.