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How Soccer Became Every Streaming Service’s Favorite Sport

The sport is popular enough to draw subscribers, but not so popular that it must live on cable.

The premier League flag at Old Trafford Stadium, the home ground of Manchester United Football Club, in Manchester, U.K., on Monday, April 19, 2021.

The premier League flag at Old Trafford Stadium, the home ground of Manchester United Football Club, in Manchester, U.K., on Monday, April 19, 2021.

Photographer: Anthony Devlin/Bloomberg
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Good afternoon from a train somewhere between Boston and New York.

When I announced my new role a couple months ago, I said you might start hearing from other folks on our team in this space. My colleague Gerry Smith is here to tell you about the one sport that is popping up on streaming services all around the world.