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HBO Is About to Lose 5 Million Customers. It’s Not Concerned.

The streaming service is ending a deal with Amazon that was useful in the early days of streaming, and a headache now.

This image released by Sesame Workshop shows characters Elmo and Tango in a scene from the new special “Furry Friends Forever: Elmo Gets a Puppy,” debuting on HBO Max on Aug. 5. (Sesame Workshop via AP) Sesame Workshop
This image released by Sesame Workshop shows characters Elmo and Tango in a scene from the new special “Furry Friends Forever: Elmo Gets a Puppy,” debuting on HBO Max on Aug. 5. (Sesame Workshop via AP) Sesame WorkshopSesame Workshop

HBO is about to lose 5 million customers, and Andy Forssell isn’t worried.

Forssell, the general manager of HBO Max, was a chief advocate for the company’s decision to drop out of Amazon’s channels program, a system the retailer uses to sell different streaming services on top of its Prime video.