Skip to content

Apple’s TV Box Is Now Mostly Pointless. Will That Change?

An Apple Inc. TV 4K on display at an Apple Store.

An Apple Inc. TV 4K on display at an Apple Store.

Photographer: Nina Riggio/Bloomberg

This week: The Apple TV box has lost its purpose as content moves to more devices, why Apple isn’t (yet) requiring its employees to get vaccinated and how Google is trying to save its Pixel phone franchise. 

Apple Inc. started selling an Apple TV with a faster processor and a great new remote control in April. But neither upgrade, nor the set-top box’s previous features, justify spending $199 on such a device in 2021.