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How Netflix Could Go Big in Gaming

The race for video game supremacy will require bold, splashy moves

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Photographer: Jason Alden/Bloomberg

Hi there, it’s Tae from the Bloomberg Opinion team. Netflix Inc. is getting into gaming—but it’s starting small.

Last week, the streaming video leader tempered expectations over the planned move into interactive entertainment. On an investor call, the company’s management said it would begin modestly with phone-based games, experimenting in a deliberate fashion to learn about the category.