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Comcast Will Spend Billions on Peacock. Now It Needs a Strategy.

The internet and cable provider is still trying to figure out the best way to compete in the streaming wars.

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During a Zoom meeting in April, the heads of all the biggest divisions at NBCUniversal gathered to discuss the state of their business. It didn’t take long for the conversation to turn to Peacock, the company’s flagship streaming service.

Peacock has gotten off to a slow start since its debut last April. It has about 14 million monthly users, and about 3 million paying subscribers, according to a report this week by Gerry Smith. Those numbers mean that Disney+ added more subscribers on its first day of operation than Peacock added in its first year. (Comcast has cautioned that Peacock isn’t trying to compete with Netflix or Disney+, but that’s partially because it doesn’t have the resources to try.)