Hi everyone—it’s Mark. On Tuesday, Apple Inc. announced what will be at least its fifth virtual product launch in a row and one of its most important events of the year: the June 2021 Worldwide Developers Conference.
That’s the event where Apple will showcase updates to iOS, iPadOS, tvOS, macOS and watchOS—the software platforms that are the underpinnings of all of the company’s major devices. These annual changes give users reasons to buy new iPhones and stay locked into the ecosystem. They also push developers to make new apps that will keep people returning to the App Store, another key revenue generator.