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Apple's Second All-Virtual WWDC Will (Hopefully) Be Its Last

Online events have worked for Apple. That doesn’t mean it won’t want the old ones back

An Apple Inc. logo is displayed on a screen during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017. The conference aims to inspire developers from around the world to turn their passions into the next great innovations and apps that customers use every day across iPhone, iPad, Apple Watch, Apple TV and Mac.
An Apple Inc. logo is displayed on a screen during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017. The conference aims to inspire developers from around the world to turn their passions into the next great innovations and apps that customers use every day across iPhone, iPad, Apple Watch, Apple TV and Mac.Photographer: David Paul Morris/Bloomberg

Hi everyone—it’s Mark. On Tuesday, Apple Inc. announced what will be at least its fifth virtual product launch in a row and one of its most important events of the year: the June 2021 Worldwide Developers Conference.

That’s the event where Apple will showcase updates to iOS, iPadOS, tvOS, macOS and watchOS—the software platforms that are the underpinnings of all of the company’s major devices. These annual changes give users reasons to buy new iPhones and stay locked into the ecosystem. They also push developers to make new apps that will keep people returning to the App Store, another key revenue generator.