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Apple TV Is Missing the Moment

Apple Inc. Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg

Hey everyone, it’s Mark Gurman. I cover all things Apple Inc. at Bloomberg Technology and I'm the host of the new consumer tech segment Power Up on Bloomberg TV. 

Today, though, I want to talk about the Apple TV. Not the company's new TV+ video service, but Apple’s TV set-top box itself. We're in the middle of a holiday gifting season during a pandemic that's caused television viewership to surge. The Apple TV should be having a moment. It's not.