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Sunday Strategist: Even Slack Isn’t Covid-Proof

Breaking down the boldest bets in business

The Slack Technologies app
The Slack Technologies appPhotographer: Andrew Harrer/Bloomberg

Slack Technologies is having a Zoom moment. 

The corporate chat platform signed on 90,000 new customers from February through April as the pandemic deepened. Yet only 16 percent of its accounts are paying for the platform, a slight reduction from the prior quarter. This isn’t all that surprising or even damning. Slack operates a freemium model and at the moment it is growing at all costs—and arguably should be.