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If the only thing you know about sports is who wins and who loses, you are missing the highest stakes action of all. The business owners that power this multibillion dollar industry are changing, and a new era of the business of sports is underway. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back page entertainment. And the decisions they make have huge consequences, not just for the bottom line, but for communities, cities, even entire countries.
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A billboard dedicated to the “Defender of the Fatherland Day” reads “For victory! For ours! For truth!” on a street in Moscow, on Feb. 20.
Photographer: Yuri Kadobnov/AFP/Getty Images
The economic punishment of Russia was touted as a game-changer. Instead it’s turned into a war of attrition — and a race against time.
National Security Advisor Jake Sullivan’s West Wing office was crammed with sleep-deprived staffers on the morning of Feb. 26, 2022. Clad in jeans and button-down shirts, clutching coffees or cold pizza, they were waiting for President Joe Biden to join on a secure line. Russia had invaded Ukraine two days earlier. The burning question of the day: How to stop a war.
The US had been warning of a looming invasion for weeks. Sullivan’s team had a plan, one they’d kept closely held out of fear it would be discovered by Russian intelligence. It involved freezing some $300 billion of Russian central bank assets held abroad. That would generate enough shock and awe, the authors figured, to bring President Vladimir Putin’s war to a halt — or at the very least, severely hamper his ability to fight it.