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Inii King with her 1992 Fiat Panda 4X4 in upstate New York. 

Inii King with her 1992 Fiat Panda 4X4 in upstate New York. 

Photographer: Christian Rodriguez for Bloomberg Pursuits

Why a Tiny, Slow Car from the 1990s Captured This Brand Wizard’s Heart

Our next installment in the series How’d You Get That Car highlights the beloved Fiat Panda 4X4. 

Inii King has a thing for cars with straight lines. Think Ferrari Testarossa, Land Rover Defender … and the 1992 Fiat Panda 4X4 she bought a year ago.

Born and raised in South Korea, marketing entrepreneur King possesses an eye for beauty and a sense of timing that make her exceptional at her job—and fascinating to talk with about cars.