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The Big Take

Boeing’s Turnaround After 737 Max Crisis Threatened by Talent Exodus

After calamity and years of restrained ambition under cost-obsessed executives, the company that was once a factory of dreams is losing workers to SpaceX and Amazon.

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Boeing wants to turn the page on the 737 Max debacle and reclaim its reputation as a factory of dreams and ingenuity. 

Boeing wants to turn the page on the 737 Max debacle and reclaim its reputation as a factory of dreams and ingenuity. 

Photographer: Stephen Brashear/Getty Images

Boeing Co. will put its battered engineering reputation on the line again this week when its Starliner spacecraft blasts off from Florida with a load of supplies for the International Space Station.

The mission is a do-over of a 2019 trip that almost ended in calamity, and a dress rehearsal for the Boeing capsule's first flight with astronauts later this year. If successful, it would narrow the gap with an ascendant rival, SpaceX, and answer the latest space-faring feats by the billionaire founders of Blue Origin and Virgin Galactic