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Kroger is opening robot-run fulfillment centers, like this one in Monroe, Ohio, to speed up online grocery deliveries.

Kroger is opening robot-run fulfillment centers, like this one in Monroe, Ohio, to speed up online grocery deliveries.

Source: Kroger

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Kroger Is Amassing a Robot Army to Battle Amazon, Walmart

It’s betting on automated warehouses to catch up in online grocery, but critics warn it may be a costly mistake.   

Depending on whom you ask, Kroger is either making a gigantic mistake or solidifying its online future.

At issue is how the largest traditional U.S. supermarket chain is navigating the shift to e-commerce, which became even more pressing during the pandemic as online grocery sales boomed. The retailer was late to embrace the web’s potential. But under pressure from Amazon’s arrival in the category and Walmart’s massive investments, Kroger CEO Rodney McMullen is now overseeing a bold wager on robotics that the company lifer needs to get right.

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