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Imma has nearly 300,000 Instagram followers and has partnered with Ferragamo; she’s shot editorials with fashion magazines. She’s not real.

Imma has nearly 300,000 Instagram followers and has partnered with Ferragamo; she’s shot editorials with fashion magazines. She’s not real.

Source: Aww

Businessweek
Business

Virtual Influencers Make Real Money While Covid Locks Down Human Stars

The pandemic isn’t a problem when you’re computer-generated.

Corrected

Virtual influencers were already gaining, well, influence long before Covid-19 struck.

Seraphine’s flowing pink hair and cat-themed Instagram posts had attracted thousands of fans when the news that she was created by Riot Games Inc. — the studio behind smash-hit esports game League of Legends — sent her account viral. Now her follower count is nearly 400,000 and she’s making appearances in Shanghai to promote her music, while most flesh-and-blood social-media stars are stuck at home. Despite not being real, she still sometimes wears a mask.