Victoria’s Secret Added New Safety Measures. Models Say It’s Not Enough

In the spring of last year, Victoria’s Secret imposed official rules to protect its lingerie models for the first time in its four-decade history.

The Harvey Weinstein scandal was at that point almost two years old, and the MeToo movement that would follow was fostering something of a cultural rejection of the underwear maker's dated vision of female beauty, accelerating the 75% collapse in the stock price of its parent company L Brands Inc. from a 2015 peak. Management could no longer afford to turn a blind eye to the perils its models faced on the job — being alone with photographers or executives who wielded power over their careers, feeling pressure to bare more of their bodies or participate in private photo shoots.