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Jared Kushner Helped Put Cadre on the Map, Then Held It Back

SoftBank wanted Kushner to divest. He wouldn’t, and deal talks died. It was a missed opportunity for the $800 million property start-up.

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Jared Kushner, like his father in law, President Donald Trump, declined to shed all of his business interests upon joining the White House.

Jared Kushner, like his father in law, President Donald Trump, declined to shed all of his business interests upon joining the White House.

Photographer: Brendan Smialowski/AFP via Getty Images

Executives at Cadre eagerly watched SoftBank’s Vision Fund dole out billions of dollars to companies like Uber, WeWork and Slack Technologies. Then they got their chance.

After presenting Cadre’s real estate platform and its budding technology to the fund’s representatives in New York, CEO Ryan Williams flew to Tokyo in early 2018 at the invitation of Masayoshi Son, who oversees the $100 billion fund. The talks were promising.