Retailers, especially fast-fashion chains such as H&M, are under pressure to lead the way on sustainability. And consumers want to know more about the life cycle of their purchases. H&M started collecting used garments from its customers in 2013, partnering with I:Collect, a Swiss reuse and recycling logistics company that picks up clothing and shoes in more than 60 countries. H&M moves the items to distribution centers. I:CO buys the merchandise and transports it to a partner recycling facility.