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Storage of raw-materials to be shredded at the SOEX plant, Wolfen, Germany. 11.000 tons shredded per year, shredded fiber will be remixed according to clients needs, e. g. usage in car industry among others.
Storage of raw-materials to be shredded at the SOEX plant, Wolfen, Germany. 11.000 tons shredded per year, shredded fiber will be remixed according to clients needs, e. g. usage in car industry among others.Photographer: Felix Brüggemann for Bloomberg Businessweek

H&M Wants More Customers to Recycle Their Clothes

Fast-fashion discards are being shredded, and the fibers can be used in new garments.

Retailers, especially fast-fashion chains such as H&M, are under pressure to lead the way on sustainability. And consumers want to know more about the life cycle of their purchases. H&M started collecting used garments from its customers in 2013, partnering with I:Collect, a Swiss reuse and recycling logistics company that picks up clothing and shoes in more than 60 countries. H&M moves the items to distribution centers. I:CO buys the merchandise and transports it to a partner recycling facility.