Bryan Goldberg Would Like to Buy Your Dying Online Media Property

The onetime Gawker whipping bro has big plans for the website now that he owns it.

Goldberg at Bustle’s offices in New York.

Goldberg at Bustle’s offices in New York.

Photographer: Sergiy Barchuk for Bloomberg Businessweek

One day in 2013, Rachel Sklar, the feminist writer and activist, saw something online that set her off. A 30-year-old media entrepreneur named Bryan Goldberg had written an article on the tech website PandoDaily, announcing that he’d founded an online publication for women called Bustle.com. “Isn’t it time for a women’s publication that puts world news and politics alongside beauty tips?” Goldberg asked.

The cluelessness was too much for Sklar and many others on social media who branded Goldberg a mansplainer. “Congratulations for being the first person to realize that women are interested in foreign news AND makeup tips!” Sklar wrote in the article’s comments section.