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The Space Issue

Eight Logos for Trump’s Space Force, From Milton Glaser and More

We asked leading designers to brand the proposed agency.

Ever since Richard Danne and Bruce Blackburn’s classic NASA logo, graphic design has helped blend our sci-fi dreams with the reality of space exploration. On June  18, President Trump said he wanted the Pentagon to form a “Space Force.” We asked eight leading designers to create logos for this new institution and explain the thinking behind them.

Above, Space Force is a futuristic proposition born of nostalgia, embodied in a type mashup of NASA’s worm, sci-fi gaming, and metal bands whose events might inspire Trump’s own rallies. Below, SF takes on the language of an op-ed made of typefaces combined from various liberal media outlets.