A Morgan Stanley Star Wants You to Back His Political Movement
Will Americans embrace a new party founded by bankers?

Meet the Serve America Movement, or SAM, which wants to take on the two biggest political parties.
Photo illustration: Eugene Reznik/Bloomberg
Eric Grossman doesn’t look like he would want to do anything drastic. The top lawyer at Morgan Stanley is a 51-year-old homeowner in the New York suburbs with twin sons and a seat on the firm’s management committee. He’s another man in a power suit in a midtown Manhattan bank.
He also wants to topple America’s two-party system.