
Visitors sample instant noodles at Master Kong's Dream Exploration Park in Hangzhou, China.
Photographer: Qilai Shen/Bloomberg
China is Building Some of the World's Biggest Packaged Food Companies
Demand for premium brands in China is growing to accommodate changing consumer tastes
The two-car train chugs out of Master Kong’s Dream Exploration Park in eastern China, filled with children giddy from shooting cartoon cabbages to dunk in animated pots of instant noodles. Next stop: A factory churning out 4,000 packets of the real thing every minute.
They may not inspire the same levels of awe as Shanghai Disneyland, but the noodle-themed playground and nearby assembly lines are propelling Tingyi (Cayman Islands) Holding Corp. into its own world of tomorrow.