Hero

Jason Kelly, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Business of Sports Podcast • Browse all episodes

Cheribundi Takes on Gatorade for Sports Drink Crown

Cheribundi is making a splash in the world of sports drinks. The cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the compamy's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.

Jun 15, 2022

Bloomberg Podcasts
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