Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

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Fred Fox: Don’t Just Blame it on the Weather

Fred Fox is the founder and CEO of Planalytics, a company specializes in business weather intelligence -- the study, development and commercialization of weather analytics. His clients are companies and NGOs who seek to better understand the impact of weather-related events. Fox advocates developing a corporate weather history in order to make assessments when future events occur. Planalytics gets granular with its data -- so much so that it can reasonably forecast how much an inch of snow will impact the month’s and quarter’s sales.

Oct 05, 2017

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