Tim Smith on the Pitfalls of Pricing (Audio)

Taking Stock with Kathleen Hays and Pimm Fox.

GUEST: Tim Smith, founder and CEO of Wiglaf Pricing, and an adjunct professor of marketing and at DePaul University, on his new book, "Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies."

producer: Samara Lenga +1-212-617-2984 or slenga@bloomberg.net

Running time 06:20

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