(Bloomberg) -- Business Perspective Investing is the secret behind Warren Buffett’s success, according to Keith Ashworth-Lord, author of new book, "Invest in the Best". Ashworth-Lord told First Word Europe’s Francine Lacqua and Markus Karlsson that buying shares in a company is no different to buying the company in its entirety and that means investors need to assess the quality of a business before putting in money.

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