Bloomberg Advantage: Martin on Hockey Stick Growth for Startups

(Bloomberg) -- The Bloomberg Advantage with Carol Massar and Cory Johnson.

GUEST: Bobby Martin President Vertical IQ Discussing his book "The Hockey Stick Principles: 4 Key Stages to Entrepreneurial Success." Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact.

Running time 07:45

Play Episode
Before it's here, it's on the Bloomberg Terminal. LEARN MORE