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Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editor

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Bloomberg Advantage: Lindstrom Says Small Data Uncovers Trends

(Bloomberg) -- The Bloomberg Advantage with Carol Massar and Cory Johnson. GUEST: Martin Lindstrom Author Discussing his book "Small Data: Tiny Clues That Uncover Huge Trends", he says you can't define emotions by numbers.

Feb 23, 2016

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