Arts & Watches

Inexpensive Watches Arrive With Design DNA From Piaget and Rolex

Dennison is a British-American watch brand and casemaker with a deep history that’s just been brought back to life.

A gold-plated Dennison A.L.D. watch with aventurine dial, which retails for $690.

Source: Dennison

In late October the defunct British-American watch brand Dennison was revived—for a second time.

The new iteration came in the form of a series of 11 slender quartz timepieces, some with natural stone dials, in a round-cornered, rectangular case that references one produced by historic casemaker Dennison in the late 1920s. The brand calls its new line of $490-to-$690 watches A.L.D., after the man who founded the first version of the company 175 years ago, Aaron Lufkin Dennison.