Consumer

Market Darling Abercrombie & Fitch to Make a Full Comeback to HK

  • Co. to rent large stores in two high-end malls in Hong Kong
  • A successful turnaround has made the brand a stock market hit
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Apparel retailer Abercrombie & Fitch Co., which has emerged as one of America’s hottest stocks over the past year, is planning a full-fledged return to Hong Kong eight years after it shut its flagship store in the city, according to people familiar.

The company will rent two large stores in prime locations in the Asian financial hub, said the people, who asked not to be identified because the deal is private. One is a 7,000 square-foot space in Hysan Place, a trendy mall in shopping district Causeway Bay, and the other a more than 10,000 square-foot lease in New Town Plaza, a popular retail destination in Hong Kong’s north.