Consumer
Oscar Mayer Debuts Vegan Hot Dog With Help From Bezos-Backed Startup
Meatless hot dogs and sausages are coming from one of the country’s most iconic brands.
Oscar Mayer’s plant-based NotHotDogs and NotSausages.
Source: Kraft Heinz Co.
Fake meat has gained an unlikely champion.
Oscar Mayer has become the latest food brand to embrace the appeal of plant-based meat. Through a partnership between its parent company, Kraft Heinz Co., and Jeff Bezos-backed startup NotCo Inc., the iconic hot dog and deli meat maker is set to launch NotHotDogs and NotSausages later this year.