Consumer

Kura Sushi Must Live Up to High Hopes After Wowing Wall Street

Conveyor belts and toy prizes have made Japanese chain a hit
Market darling placed big bet on expansion during the pandemic

Kura Sushi’s IPO at the Nasdaq MarketSite in New York. — Kura Sushi’s IPO at the Nasdaq MarketSite in New York.
Photographer: Michael Nagle/Bloomberg

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By Rachel Phua and Min Jeong Lee

January 12, 2024 at 5:30 AM EST

Updated on

January 12, 2024 at 10:25 AM EST

Kura Sushi USA Inc. is a sensation in the stock market and on social media, soaring to a billion-dollar market value and winning a cult following with robot servers and toy prizes at its restaurants.

Yet a recent rocky stretch for the shares suggests that investors are starting to wonder whether Kura can live up to the excitement.

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Before it’s here, it’s on the Bloomberg Terminal

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