Hawaii Luxury Hotel Ditches Trump Branding to Join Hilton
- Trump hotel in Waikiki will become Wakea Waikiki Beach
- Conversion of Hawaii property will take place in February
The owner of the Trump International Hotel Waikiki is rebranding the property, buying out a licensing agreement with the former US president’s company and joining Hilton Worldwide Holdings Inc.’s system.
Real estate firm Irongate is renaming its hotel Wakea Waikiki Beach and will operate under LXR Hotels & Resorts, a brand that allows hotels to access Hilton’s loyalty and distribution engines while maintaining an independent identity.