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Netflix to Open Stores Where Fans Can Play, Shop and Eat in 2025
- Its first permanent retail sites will be named ‘Netflix House’
- Initial locations in US will be followed by global expansion
Guests entering the new Netflix pop-up restaurant, "Netflix Bites,” in Hollywood, California in July.
Photographer: AaronP/Bauer-Griffin/GC ImagesNetflix Inc. plans to open new destinations where fans can immerse themselves in the worlds of their favorite TV shows, shop for clothing, eat themed food and maybe even try a Squid Game obstacle course.
Dubbed Netflix House, the venues will feature a mix of retail, dining and live experiences, according to Josh Simon, the company’s vice president of consumer products. The streaming TV pioneer plans to open the first two in the US in 2025 and then expand the concept around the world.
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Netflix to Open Stores Where Fans Can Play, Shop and Eat in 2025