X Partners With Paris Hilton for Shopping, Video Push
- Known for short texts, X has been expanding in live video
- Socialite will create original content in revenue sharing deal
Social media platform X is partnering with Paris Hilton and her digital ad agency 11:11 Media as it seeks new revenue and to redefine the platform formerly known as Twitter.
X will work with Hilton to create original video content on fashion, beauty, travel and other topics, the company announced Monday. Hilton, an American media personality and socialite, will also help promote the launch of X’s new products and services.
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X Partners With Paris Hilton for Shopping, Video Push