Businessweek
Why the Resale Market for Old, Cheap Perfume Is Skyrocketing
Millennials and Gen Z buyers are swooning over fragrances from the past.
Illustration: Yue Zhang
The cheap cologne you wore in high school could be quite valuable today.
Fragrances that have been discontinued, especially those from Chanel, Creed and Guerlain, have always appealed to collectors. But the market for less expensive, more unremarkable scents—including from mall staples such as Abercrombie & Fitch, Body Shop and Victoria’s Secret—is just as hot.