The $1.4 Billion Corporate Sponsorship Hole in the Women's World Cup
The tournament has more sponsors than ever — but they still aren’t paying as much as they do for the men’s event.
With 1.5 million tickets sold, this is set to be the biggest and most attended Women’s World Cup in history.
Photographer: Franck Fife/AFP/Getty ImagesThe FIFA Women’s World Cup faces a huge shortfall in sponsorship compared to the men’s tournament just eight months ago, new analysis reveals, as brands continue to miss a key opportunity to reach an engaged audience.
Despite having more sponsors than ever before, it seems these partnerships aren’t yet paying off. Sponsorship revenue generated by this summer’s event is estimated at $300 million, which pales in comparison to the $1.7 billion created for the tournament in Qatar, according to research provided to Bloomberg by analytical firm Omdia.