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From Banks to BBQ, Brands Targeting Conservatives Fuel a Parallel Economy
Public Square, a platform that acts like an online shopping mall for the right-leaning consumer.
Maggie Gooding didn’t start her pet foods company to be a conservative counterweight in the industry, she said. She just has a passion for dogs.
After a decade working for pet food company Iams, Gooding grew disenchanted with what she saw as the industry’s pull to the left, including decisions that prioritized vegan and environmentally friendly products—or choosing “social wellness” over dog wellness.
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From Banks to BBQ, Brands Targeting Conservatives Fuel a Parallel Economy