IQiyi Inc. is again exploring a second listing in Hong Kong just as China’s answer to Netflix Inc. looks on track to reverse years of losses.
The US-listed Baidu Inc. subsidiary is keen to bring new investors onboard as it finances more original programming and steps up the use of AI to draw viewers from rivals such as Tencent Holdings Ltd. and Alibaba Group Holding Ltd.’s Youku, Chief Executive Officer Gong Yu said.