Public health advocates have long lauded Michelle Obama for her efforts to make American food healthier — especially for kids. From her perch in the White House, she led efforts to update school nutrition standards, modernize labelling on packaged foods, persuade kids to eat more fruits and vegetables, and increase their consumption of water. She even encouraged the food industry to curb the marketing of unhealthy products to children.
Now a co-founder and strategic partner at Plezi Nutrition, a maker of sweetened beverages for kids ages 6 and up, Obama says she’s offering a lower-sugar alternative to steer them away from sugary drinks. The overconsumption of such beverages among children can lead to higher risks for maladies including heart disease, diabetes, tooth decay, obesity and headaches.
