Skip to content
Big Tech

Amazon ‘Aggregators’ Who Raised $16 Billion Are Teetering

  • JPMorgan, Goldman Sachs, Bain bet on next Procter & Gamble
  • The coming consolidation has a ‘Game of Thrones vibe’
Thrasio managed to get its pet deodorizer into Walmart.
Thrasio managed to get its pet deodorizer into Walmart.Source: Thrasio
Updated on

During the pandemic, Wall Street banks and private equity firms invested billions of dollars in startups rolling up popular brands sold on Inc. The bet was that these upstarts, fueled by an online sales boom, would become the next consumer product conglomerates — like Procter & Gamble or Unilever. 

Then the pandemic ended, consumers returned to the stores, and Amazon’s sales growth cratered — erasing almost half of its market value. Now the reckoning has arrived for these so-called brand aggregators.