BYD Revises Seagull Hatchback Pricing as China War Intensifies

BYD Co. set the starting price of its new electric hatchback about 6% lower than initially indicated, as competition for increasingly discerning customers in China shows no sign of abating.

The base version of the Seagull electric vehicle is listed at 73,800 yuan ($10,660) on the company’s website, while the longer range model costs 89,900 yuan. BYD, China’s leading car brand, had previously said the car would cost 78,800 yuan to 95,800 yuan.