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Snap Is Offering Its Image Filter Technology to Let Shoppers Try on Clothes Virtually

  • Tools could allow virtual product try-on via retailers’ sites
  • Snap expanding augmented reality in enterprise sales push
Snap Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg

Snap Inc., the parent company of video-messaging app Snapchat, is launching its first product line aimed at business customers. 

The company is adapting the augmented reality technology behind its popular filters and lenses  — tools that can add glittery makeup or cartoon eyes to someone’s video selfie — to help retailers use AR on their own websites and apps. These technologies would let users try on clothing, footwear and accessories virtually on a retailer’s site, in order to consider a purchase.