Snap Inc., the parent company of video-messaging app Snapchat, is launching its first product line aimed at business customers.
The company is adapting the augmented reality technology behind its popular filters and lenses — tools that can add glittery makeup or cartoon eyes to someone’s video selfie — to help retailers use AR on their own websites and apps. These technologies would let users try on clothing, footwear and accessories virtually on a retailer’s site, in order to consider a purchase.
