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Rent the Runway Is Offering Subscribers Extra Items for Free

  • The plan is an attempt to woo inflation-wary fashionistas
  • Free items show the restructuring effort is working, CEO says
The Rent the Runway store in New York City. 

The Rent the Runway store in New York City. 

Photographer: Michael M. Santiago/Getty Images
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Rent the Runway Inc. will add an extra item to each shipment at no additional cost to subscribers, a sign that the fashion-rental company’s recent restructuring efforts are giving it greater financial flexibility. 

The additional items are a way to woo new consumers to subscribe to the monthly service even as inflation bites. “The customer is more cost-conscious than she’s ever been before,” Rent the Runway Chief Executive Officer Jennifer Hyman said in an interview.