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If the only thing you know about sports is who wins and who loses, you are missing the highest stakes action of all. The business owners that power this multibillion dollar industry are changing, and a new era of the business of sports is underway. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back page entertainment. And the decisions they make have huge consequences, not just for the bottom line, but for communities, cities, even entire countries.
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The Rent the Runway store in New York City.
Rent the Runway Inc. will add an extra item to each shipment at no additional cost to subscribers, a sign that the fashion-rental company’s recent restructuring efforts are giving it greater financial flexibility.
The additional items are a way to woo new consumers to subscribe to the monthly service even as inflation bites. “The customer is more cost-conscious than she’s ever been before,” Rent the Runway Chief Executive Officer Jennifer Hyman said in an interview.