The Hershey Company stands by its partnership with a trans-rights activist despite growing calls online to boycott the brand over its campaign for International Women’s Day.
The chocolate-maker’s Canadian division debuted an ad featuring Fae Johnstone as part of its HER for SHE effort to highlight contributions of women in advancing social issues. Johnstone is one of five Canadian women who appear on limited-edition candy-bar wrappers. Her fellow honorees have worked on issues related to gender equality, indigenous rights and climate change.