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For Fear or Money, Consumer Giants Are Staying in Russia

  • P&G, Unilever, Colgate continued operations after invasion
  • Companies at risk if the Kremlin adopts a ‘wartime economy’
Bloomberg business news
The Russian Oil Price Cap Explained

It’s been nearly a year since Russia invaded Ukraine, but shoppers in Moscow can still get ahold of Activia yogurt and Oral-B electric toothbrushes and L’Oréal serums. Some products are left over from the days before President Vladimir Putin sent troops across the border, but many goods continue to be supplied by American and European companies with outposts in the pariah state.

And should these companies change their mind about staying in the face of mounting legal and reputational risks, they now have another challenge: the Kremlin is making it more expensive to leave.