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Fanatics to Start Livestreaming Service for Collectibles

  • A former Snap executive is set to run the new division
  • Trading-card ‘breaks’ to be vital content on the new platform
Fanatics plans to sell baseball cards and other collectibles via live online video.

Fanatics plans to sell baseball cards and other collectibles via live online video.

Source: Fanatics

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Fanatics Inc. is starting a livestreaming commerce service for collectibles as looks to expand its memorabilia empire. 

The company has brought on former Snap Inc. executive Nick Bell to lead the new division, called Fanatics Live. He is tasked with developing the shopping experience and content strategy.