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Samsung Aims to Outrun Smartphone Slump, Make Headway in China

  • It’s targeting double-digit growth in Galaxy S23 sales in 2023
  • Apple and Samsung may fare better should market contract again
Bloomberg business news
Samsung Electronics Upgrades Cameras, Batteries on Galaxy S23 Lineup

Samsung Electronics Co. is counting on demand for premium devices to drive double-digit growth in sales of marquee Galaxy phones in 2023, despite signs the global market may contract a second straight year.

The world’s largest smartphone maker, which warned this week that a record smartphone slump may persist well into 2023, expects to outpace the industry by focusing on quality components while gradually expanding in countries like China where it’s lagged Apple Inc.